10.25.2023 OMA Board Book

Obesity Medicine Association (OMA) Strategic Plan Overview 2024 The primary audience focus for 2024 will be related to physician growth within the OMA (family practice, internal medicine, and other sub-specialties) with the intent of growing this member segment in alignment with retention of the OMA’s Delegate Seat at the AMA. Vision People with the disease of obesity are comprehensively diagnosed and treated How will we do this? Transform healthcare to advance the diagnosis, treatment, and reversal of the disease of obesity. Mission Clinicians provide compassionate evidence-based obesity care through sustainable care models How will we do this? The Obesity Medicine Association (OMA) leads the profession through resources, education, and community and it empowers clinicians to improve the health and lives of those who live with obesity. Clinician-Centric Organization Education and Resources Advocacy Financial and Operational

Financial • Continually focus on improving financial position by developing aggressive, achievable, and sustainable revenue and expense plans (6) Operational • Seek and evaluate opportunities to support growth and organizational infrastructure (6) • Align staff capacity and competencies (6) • Establish and incorporate optimal

Enhancing and growing membership • Develop a greater sense of community (5) • Define new membership tiers and options (5) • Create greater membership affinity by defining membership models (5) Recognition • Create opportunities to learn about and discuss the emerging science of obesity medicine (3) • Fully launch and enroll participants in the treat or refer campaign in alignment with Project ECHO (1, 2, 5)

Partnerships • Aligning with partners to enhance OMA’s advocacy efforts (1, 2) Educate • Advocate that obesity is a disease and therefore treatment is critical; develop a narrative for communication to others (1, 2, 3, 4) • Identify, evaluate, and disseminate information on successful obesity health outcomes (4)

Partnerships • Align with partners to enhance the value of OMA content (1) Content • Develop multi-channel content and programming based on diverse audience/learner needs (3) • Contribute to the development of obesity standards of care with other societies. (4) • Be recognized as the venue for publication of new research relevant to clinical obesity care (1, 3, 4) • Define goals and associated objectives in conjunction with strategy, marketing, and education for Obesity Pillars (1, 3, 4)

organizational infrastructure in accordance with best practices (IT infrastructures, staff education, etc.) (6)