4.19.2023 Board Book

Marketing IT Projects Updates

Strategic Projects

1. Website Refresh: Status-- Started and Ongoing • Leveraging services of Trendy Minds to create a website focused on end-user experience • Completion target of end of 2023 2. Onboard Cision for Updated PR Strategy: Status-- Implemented and Complete • Onboarded Cision to enhance public relations and earned media opportunities • Cision includes products such as PR Newswire which allows the OMA to elevate the brand profile through building relationships with media partners across the world Will be onboarding marketing automation tools through Salesforce to enhance marketing communications through increased personalization and ability to measure marketing campaigns • Will directly align with Fonteva, new Association Management System (AMS) Ongoing 3. Marketing Automation Technology: Status-- Started and Ongoing •

4 Marketing Campaign: Membership and Conference Attendance By the Numbers