4.19.2023 Board Book

Obesity Medicine Association (OMA) Strategic Plan Overview 2023

The primary audience focus for 2023 will be on physician growth within the OMA (family practice, internal medicine, and other sub-specialties) based on the low NPS gleaned from the data gained from the strategic planning exercise of 2022 with the intent of preserving the high NPS scores in the NP/PA segment of membership.

Vision People with the disease of obesity are comprehensively diagnosed and treated How will we do this? Transform healthcare to advance the diagnosis, treatment, and reversal of the disease of obesity.

Mission Clinicians provide compassionate evidence-based obesity care through sustainable care models How will we do this? The Obesity Medicine Association (OMA) leads the profession through resources, education, and community and it empowers clinicians to improve the health and lives of those who live with obesity. Clinician-Centric Organization Education and Resources Advocacy Financial and Operational • Enhancing and growing membership • Develop a greater sense of community (5) • Define new membership tiers and options (5) • Create greater membership affinity by defining membership models (5) • Recognition • Partnerships • Align with partners to enhance the value of OMA content (1) • Content • Develop multi-channel content and programming based on diverse audience/learner needs (3) • Partnerships • Aligning with partners to enhance OMA’s advocacy efforts (1, 2) • Educate • Financial • Continually focus on improving financial position by developing aggressive, achievable, and sustainable revenue and expense plans (6) • Operational • Seek and evaluate

• Advocate that obesity is a disease and therefore treatment is critical; develop a narrative for communication to others (1, 2, 3, 4) • Identify, evaluate, and disseminate information on successful obesity health outcomes (4)

• Be recognized as the experts in developing obesity standards of care (4) • Be recognized as the venue for publication of new research relevant to clinical obesity care (1, 3, 4)

• Create opportunities to learn about and discuss the emerging science of obesity medicine (3) • Research and launch a treat and refer campaign (1, 2, 5)

opportunities to support growth and organizational infrastructure (6)

• Align staff capacity and competencies (6)